If you are investing time, effort and money in setting up an online store, you want to make sure it is successful. Often the focus for startups is on the products being sold and creating a website with the right brand image. While these are obviously important considerations, there are other matters which if not …
Newsletters are a core element of email marketing and one of the most effective ways of generating new business. They also do wonders for maintaining brand loyalty and for bringing existing customers back to your website. It’s no surprise, then, that more than half of all businesses send out newsletters to their subscribers. However, finding …
NFC is a technology that is starting to make a significant impact on marketing, enabling consumers with smartphones to gain instant access to a company’s website when they see a product or advertisement they are interested in. Cheap and easy to use, it helps businesses develop omnichannel user experiences and prevents instore customers seeking cheaper …
You’ll know from your own browsing that some websites are so badly designed that, even if the content is good, you’ll never go back. Giving a visitor a poor experience can kill a website and destroy an online business. Here are 8 of the most critical website mistakes you need to avoid. 1. Poor navigation …
The GDPR deadline is looming and from the 25th May, all businesses and organisations that collect the data of EU citizens will need to be compliant. If you aren’t, then there is the potential for heavy fines. As you may have noticed from the number of GDPR related emails you’re getting in your own inbox, …
We use the term ‘conversion’ all the time when referring to online sales. And it’s a word whose religious meaning is at the very heart of what businesses need to do: to convert consumers to believe in your brand. That, however, is easier said than done. We’re a society of sceptics, we don’t take advertising …