Business Tips

How Migrating to the Cloud Can Improve the Customer Experience

How Migrating to the Cloud Can Improve the Customer Experience

There are many benefits of migrating to the cloud: financial savings, increased agility, tighter security and uninterrupted service, just to name a few. But one often overlooked benefit is the improvements it brings to the customer experience and the positive effects this has on user trust and satisfaction, brand engagement and a company’s online reputation. …

4 Ways Cloud Hosting is Like Santa

4 Ways Cloud Hosting is Like Santa

You might think it Christmas crackers to believe a beardy, old sleigh driver donning a red hat, has anything remotely in common with an internet-based hosting solution – but you’d be wrong. Both of them, in their own unique ways, can bring us many benefits. So, as Christmas approaches and we begin to let our …

7 Mistakes New eCommerce Businesses Need to Avoid

7 Mistakes New eCommerce Businesses Need to Avoid

If you are investing time, effort and money in setting up an online store, you want to make sure it is successful. Often the focus for startups is on the products being sold and creating a website with the right brand image. While these are obviously important considerations, there are other matters which if not …

Is Your Website Ready For The NFC Revolution?

Is Your Website Ready For The NFC Revolution?

NFC is a technology that is starting to make a significant impact on marketing, enabling consumers with smartphones to gain instant access to a company’s website when they see a product or advertisement they are interested in. Cheap and easy to use, it helps businesses develop omnichannel user experiences and prevents instore customers seeking cheaper …