Blockchain and its Potential for Online Businesses

July 28, 2023 / Business


Blockchain has emerged as an important technology for online businesses, offering secure and decentralised solutions across various sectors. In this post, we will explain what blockchain is, examine its key features and discuss the potential benefits for companies that adopt it.

What is blockchain?

At its core, blockchain is a distributed and decentralised ledger that records transactions across multiple computers (nodes). Unlike traditional databases, which are typically centralised and controlled by a single entity, blockchain technology enables a network of participants to maintain and validate a shared ledger. This decentralised nature brings transparency and security while ensuring that the transactions recorded on the blockchain are permanent and unchangeable.

Blockchain works via a distributed network of computers (nodes) that work together to validate and store transactions. It uses cryptographic techniques to ensure those transactions are secure and authentic and it follows a series of protocols, called consensus mechanisms, that provide agreement on the validity of transactions and achieve consensus among participants.

Key features of blockchain

To better understand the potential that blockchain offers online businesses, it is helpful to explore its key features. These are:


Blockchain removes the need for a centralised authority by distributing transaction records across multiple nodes. By doing this, transaction records are more transparent, secure and resilient, as there is no single point of failure or control.


As every transaction recorded on a blockchain is transparent and visible to all participants in the network, there is greater trust and a reduced chance of fraud or manipulation.

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Blockchain employs advanced cryptographic techniques to secure transactions. In addition, each transaction is verified and linked to the previous one, forming a chain of blocks – hence the name. Once a block is added to the chain, it becomes nearly impossible to alter or tamper with the recorded data.


Due to the decentralised and cryptographic nature of blockchain, the data stored on the ledger is immutable. In other words, it cannot be altered or deleted and, as a result, it provides a permanent and auditable record of activities.

How online businesses can use blockchain

  1. Smart contracts
    Smart contracts are self-executing contracts with predefined terms and conditions encoded into the blockchain. These contracts automatically execute actions when specific conditions are met. For online businesses, smart contracts can automate various processes, such as payment settlements, supply chain management and digital rights management, reducing the need for intermediaries and increasing efficiency.
  2. Supply chain management
    One of the key attractions of blockchain is its ability to enhance supply chain transparency and traceability. By recording every step of a product’s journey on the blockchain, businesses can ensure the authenticity and quality of goods, reduce counterfeiting and help consumers make more informed purchasing decisions.
  3. Data security and privacy
    For online businesses that handle large amounts of sensitive customer data, blockchain offers a robust solution for enhancing data security and privacy. By encrypting data and storing it across multiple nodes, blockchain reduces the risk of data breaches and unauthorised access. What’s more, blockchain-based identity management systems can empower users to have more control over their personal information.
  4. Digital payments and international transactions
    Blockchain-based cryptocurrencies, such as Bitcoin and Ethereum, have revolutionised digital payments. Businesses can leverage blockchain to streamline payment processes, reduce transaction fees and enable faster and more secure cross-border transactions, eliminating the need for intermediaries like banks.
  5. Intellectual property protection
    For online businesses operating in the digital industries, protecting intellectual property is vital. Using blockchain, those companies can create a decentralised and immutable registry for copyrights, trademarks and patents, etc., enabling them to prove ownership, establish authenticity and simplify the process of licensing and distribution.

The cloud and blockchain

Cloud technology offers valuable advantages for companies adopting blockchain. Firstly, the cloud provides a scalable and flexible infrastructure, allowing businesses to deploy and manage blockchain nodes without the complexity and costs of in-house infrastructure.

Additionally, cloud storage ensures that the vast amount of data generated by blockchain is stored securely and can be efficiently managed, while integration with cloud-based analytics and AI platforms allows companies to extract valuable insights and drive data-driven decision-making. Furthermore, by combining the strengths of cloud and blockchain, online businesses can streamline operations, reduce costs and drive innovation.

Before we conclude, be sure to explore our in-depth article on the latest advancements in IoT: 3 Technologies That Are Driving IoT Development.


Blockchain provides online businesses with the opportunity to ensure transaction records are decentralised, transparent, secure and immutable. As a result, they can enhance operational efficiency, reduce costs and improve trust and transparency. Hopefully, from reading this post, you will now have a better understanding of what blockchain is, its key features and how you can use it to benefit your company.

Looking to take advantage of blockchain in the cloud? Visit our Secure Cloud Servers page.


  • Arjun Shinde

    I'm an experienced digital marketer with expertise in planning, SEO, SEM, and social media. I'm good at creating engaging content and optimising campaigns for a strong online presence.

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