Essential Design Elements for a Mobile-Friendly Website

August 16, 2023 / Web Development


With the majority of internet users accessing websites through their smartphones and tablets, optimising your website for mobile viewing is crucial to enhance user experience, drive engagement and remain competitive. In this post, we will explore the essential elements that website owners need to consider when designing a mobile-friendly website.

Responsive design

A responsive design is the foundation of a mobile-friendly website. It allows your website to adapt and display properly on various screen sizes and devices. By installing a responsive theme, you can ensure that your website is accessible and visually appealing, regardless of the device being used.

Mobile-friendly layout

When building a mobile-friendly website, it is important to create a layout that is optimised for mobile viewing. This requires designing a clean and organised layout that prioritises your important content and presents it in a user-friendly manner. On mobiles, it can be helpful to use a single column or a stacked layout as these can streamline the browsing experience and eliminate horizontal scrolling.

Clear and readable text

Readability is key if you want to provide users with a great mobile experience. To enhance legibility on small screens, make sure you use appropriate font size, spacing and contrast. Avoid long paragraphs and, instead, focus on concise and scannable content that is easy to read on smaller screens. This will ensure that users can read your content easily, increasing engagement and user satisfaction.

Mobile-optimised navigation

Navigating a website on a mobile device can be challenging if it is not designed for a small screen. You can simplify your website’s navigation by using a hamburger menu or an expandable menu, both of which help save screen space. It can also be beneficial to add a search bar so users can find content easily, and breadcrumbs so they know their location on the website. The simpler your navigation, the fewer barriers that visitors will face when exploring your site and the better the user experience.

Touch-friendly buttons and links

With touchscreens being the main input method on smartphones, it is vital that buttons and links are touch-friendly. They need to be large enough to be easily tapped with a finger and have enough spacing between them and other elements to avoid hitting the wrong button or accidental tapping. Additionally, incorporating visual cues, such as colour changes when a button or link is being pressed, can enhance overall usability.

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Optimised images and media

Optimising images and media files is vital to ensure fast loading times on mobile devices that have limited bandwidth. To do this, you can compress images, use smaller file formats (e.g., .png or .jpg), and implement lazy loading techniques to improve page performance. Consider using responsive images that adapt to different screen sizes, further improving the loading experience for mobile users.

Mobile-friendly forms

Often done with a single thumb and with the potential for autofill to make errors, filling out forms on mobile devices can be a pain. To make this mobile-friendly, forms need to be simple to fill in and the process streamlined. Don’t ask for more information than is required and use mobile-friendly input fields, such as dropdown menus and date pickers, to improve the experience. By easing the burden of form filling you make conversions more likely.

Fast loading speed

Mobile users expect websites to load quickly regardless of their device or connection. To speed up loading times, you can minimise file sizes, reduce the number of HTTP requests and implement caching. You can also prioritise the loading of critical elements to display important content first, allowing users to access information without waiting for the entire page to load. If your website uses shared hosting, you can boost loading times significantly by upgrading to VPS Hosting.

Compatibility with mobile browsers

With various mobile browsers available, it is essential to test your website for compatibility across different platforms. Make sure everything functions properly on each browser and ensure there are no layout or display issues. By providing a consistent experience across all browsers, you maximise the reach of your website and ensure that all users can access and interact with your content.

Mobile SEO

Optimising your mobile website for search engines is essential for driving organic traffic. Ensure that your mobile pages are included in search engine indexing and implement mobile-specific SEO strategies. By doing this, you can increase your site’s visibility to mobile users so more of them can discover your website.


In a world where mobile phones have become the primary means of searching the internet, a mobile-friendly website is no longer an option. Hopefully, from reading the points above, you’ll now understand all the features that are required to create a mobile-friendly site and can adapt your site to meet the needs of today’s users.

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  • Arjun Shinde

    I'm an experienced digital marketer with expertise in planning, SEO, SEM, and social media. I'm good at creating engaging content and optimising campaigns for a strong online presence.

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