How to use Marketgoo for competitor analysis October 24, 2024

Introduction:

An integrated marketing tool offered by eukhost allows users to improve their website’s search engine optimisation (SEO) efforts. It provides a user-friendly platform for website audits, keyword analysis, and competitor insights, allowing businesses to recognise areas for improvement.

With Marketgoo, eukhost customers can access actionable recommendations and performance tracking to boost their online presence and increase visibility in search engine results. This tool is especially helpful for small to medium-sized businesses aiming to boost their website traffic and improve overall digital marketing strategies.

Why Marketgoo is essential in digital marketing and SEO?

Competitor analysis is essential in digital marketing and SEO as it helps businesses understand their rivals’ strengths and weaknesses. By examining competitors’ strategies, keyword targeting, and content performance, companies can identify opportunities for improvement and refine their own marketing tactics. This analysis not only aids in optimising websites for better search rankings but also keeps businesses informed about market trends, enabling them to stay competitive in a dynamic digital landscape.

Follow the guide:

Step 1: Adding Competitors

1. Log into Your Marketgoo Dashboard.
2. Navigate to the “Competition” tab from the top menu.
   
3. Add Competitors:
   1. Look for an option to add competitors. This is labelled as “Add a rival”. Click on it.
      
   2. A small window will pop up. Enter the URLs of the websites you want to analyse.
   3. Click the “Add rival” button.
      

Step 2: Comparing Keyword Rankings

1. Go to the keyword analysis section.
2. Review your website’s current keyword rankings.
3. Select your previously added competitors and compare their keyword rankings to identify keywords they rank for that you do not.
   

Step 3: Backlink Analysis

1. Locate the backlink analysis section.
2. Assess the quantity and quality of your backlinks.
   
3. Choose competitors from your list.
4. Examine their backlink profiles to see where they’re acquiring links.
5. Identify potential link-building opportunities for your site based on competitor backlinks.
   

This is how you can use Marketgoo for Competitor Analysis—simple, right? For any additional help, don’t hesitate to reach out to our support team.