If you run a website, your choice of web host is one of the most critical decisions you will face. The majority of users are often drawn towards the allure of big-name hosting companies, with their quirky TV adverts and seemingly irresistible offers. However, right from the earliest days of the internet, some of the savviest website owners have moved in the opposite direction, placing their trust in independent web hosts. To discover why and what the benefits are, here we look at eight reasons to choose an independent web host.
- Personalised customer service
One of the standout advantages of independent web hosts is the personalised attention you receive. Unlike bigger hosting corporations that manage millions of users, independent hosts often have a smaller clientele, allowing them to provide more tailored services. With technical support, for example, when you have an issue, you’re not just another ticket number; you’re a valued customer, with expert staff dedicated to understanding your specific needs and resolving your issues in a timely manner.
- Unique features and offerings
Independent web hosts are not bound by the corporate structures and protocols that can sometimes stifle the innovation of larger organisations. This flexibility allows them to develop unique hosting packages, tools and features that cater for specific audiences. Whether it’s the latest Intel Xeon servers with NVMe SSD storage, feature-rich SEO tools, money-back guarantees or gold-standard technical support, an independent host may be well-equipped to serve your bespoke needs.
- Greater transparency
With a smaller client base, independent hosts are often more transparent in their dealings. You’re less likely to encounter hidden fees, unexpected terms of service alterations or sudden changes in pricing structures. Many independent hosts thrive on building trust with their users, and part of that is maintained through transparent operations and clear communication. You’ll also get guarantees about how much uptime you can expect, backed by service level agreements (SLAs).
- Community engagement
When you choose an independent web host, you’re not just selecting a service provider; you’re often joining a community. These web hosts frequently foster a strong sense of community among their users, with busy forums, detailed knowledgebases and regularly updated blogs. Together, these provide invaluable insights to help you get the most out of your hosting experience.
- Supporting small businesses
Independent web hosts are ideal for small businesses as they provide the range of services and support companies need to develop and grow. In-house experts have the time to help clients find the right solution for their current needs and can help them upgrade to more advanced hosting solutions as those needs change. You’ll find hosting plans specially created for businesses, on-tap technical support and greater flexibility too.
- Better security
It’s a misconception that independent hosts can’t offer the same levels of security as their larger competitors. Independent providers take security incredibly seriously and need to comply with the same regulations and standards as the major brands. Indeed, with fewer clients to manage, these hosts can often implement more robust security measures than their counterparts and can tailor them to their infrastructure. You should expect advanced firewalls, intrusion and malware prevention, DDoS protection, SSL certificates, spam filtering, email encryption, remote backup solutions and state-of-the-art tools, like Imunify360.
- Environmental considerations
In the age of climate awareness, many independent web hosts are leading the way in sustainable hosting initiatives. From utilising renewable energy sources to ensuring energy-efficient server operations, these hosts are making strides in reducing the carbon footprint of their operations. If environmental considerations are a priority for you, many independent hosts might align more closely with your values.
- Better value for money
Getting value for money doesn’t always mean the cheapest deal – it means getting more for the money you spend. Given the focus on customer relationships and quality of service, the wide range of hosting solutions and the extended range of services and tools available from independent hosts, you are more likely to get a better overall deal with them than from a larger competitor.
Compared to a major web host, choosing an independent provider can feel like a breath of fresh air. Their personalised touch, commitment to customer satisfaction and ability to provide unique and tailored services make them a compelling choice for many website owners. Whether you’re starting a new online venture or thinking of switching hosts, smaller players, like eukhost, can offer everything you need and more.
Looking for an independent host that puts its customers at the heart of its operations? eukhost is the UK’s leading independent hosting solutions provider. With 21 years’ experience and over 5,000 5-star reviews, visit our homepage now to see what we can do for you.