Personalisation is not the latest trend in online business. In fact, it has been around for a while. It is, however, becoming the norm, with more and more companies adopting personalisation as a strategy. Those who haven’t yet begun to use personalisation not only fail to reap its benefits; they risk losing customers and sales …
Virtualisation is one of the most exciting technologies being used by businesses today. It has revolutionised the IT world, bringing a range of benefits to both service providers and their customers. In this post, we’ll look at how virtualisation can help your company. 1 . A cool and eco-friendly IT solution A server can generate …
During a recent symposium, leading figures from the IT world gave their opinions on the major technology trends they expected to affect enterprises over the next few years. Here, we’ll look at those potentially disruptive technologies which experts believe are already starting to have an impact on the business world. 1. Democratising expertise Lack of …
Email is a tried and tested method of marketing. Cost-effective to run and with the highest ROI of any form of marketing, it’s become an essential part of many companies’ marketing strategies, especially as it’s possible to grow huge subscriber lists over time. However, with more consumers now preferring other forms of communication, like texts, …
The significant cost-savings offered by managed server hosting has led to a huge increase in the number of enterprises opting to use it. However, many of those still considering the move are unsure exactly what services are included. Indeed, while many vendors offer a similar raft of services, there are differences between them. In this …
Whether you use shared hosting, VPS, a dedicated server or the cloud, when it comes to hosting your website or other applications, your choice of operating system (OS) boils down to either Linux or Windows. Which you choose depends on the needs of your business, the applications you wish to run, your technical expertise and …