16 Great Content Ideas for Blogs
When you need to write regular posts for your business or personal blog, it can be challenging to come up with new ideas for content. When this happens, it can be easy to get stuck in a rut and stick to churning out the same kinds of posts week after week. So, if you have a touch of writers’ block or need help finding a wider variety of things to give to your readers, here are some great ideas.
1. Write an ‘A Day in the Life’ account of your business
It doesn’t matter if you’re a lone blogger or a multinational, readers love to find out about people and places. Satisfy their curiosity with a post that shows them around your workspace and gives the story of a typical day. Keep your camera handy.
2. Tell the story of how you started up
Explaining how and why you started your blog or business can be both interesting and inspirational. It’s also really good for getting the message across about your brand values and getting new customers on board.
3. Feature some of your successful clients
If you have a successful customer who has benefited from the work you have done, celebrate the fact in a blog post. It’s good publicity for both of you. Don’t write it up as a case study, though: case studies are too formal for blogs.
4. Write a how-to article
How-to articles are one of the most frequently used content marketing techniques. Visitors read them because they are genuinely helpful and this establishes you as an expert in your field. You’ll get more email subscribers and increased customer loyalty if you have a collection of these.
5. Solve your readers’ problems
Another content marketing staple is the problem-solving article. What are the problems your customers face and what can they do to eradicate them? Of course, the solution should be to buy your products and services. ‘Soggy Yorkshire puddings? By ‘eck, here’s how t’ get ’em right’.
6. Send out a teaser about an upcoming event
You can use your blog to create ‘trailer posts’ that create a pre-launch buzz about new products, services, sales or other important events. These are great for sharing on social media, too.
7. Give something away
Everyone loves a freebie, so writing a post about a competition, product giveaway or even offering a special deal is bound to attract attention. In return, you can ask visitors to sign up for emails or like you on Facebook.
8. Interview an influencer or expert
Get in touch with an expert or influencer in your field (it could be someone in your company) and ask if you can interview them for your blog. Usually, you just need to email them the questions and they’ll email back the answers. Make sure you ask things your readers would be interested in. Remember to ask for a photo as well.
9. Interview customers about how they use your products
Potential customers are eager to see what other customers think about the product they are interested in. An interview which explains how a range of customers use the product can be interesting, funny and, importantly, convincing. Kelloggs has an advert which might give you inspiration.
10. Write about hot or trending topics
If something is trending, it means there is a lot of interest in that subject. Writing a post about it while it is hot means you have a great chance to get lots of views and even go viral. This could be an industry hot topic or something more general that you can make a link with. Keep your eye on the media and Twitter.
11. Write about seasonal topics
As a blogger, you should create a calendar that reminds you to write about seasonal events as they crop up. We’ve just had Halloween. Have you had a Halloween themed post? Make sure you’ve got something in the pipeline for Christmas and New Year.
12. Write a long-form, detailed guide
The average length of an article on Google’s first page is over 2000 words, so detailed posts can do wonders for your SEO. These explainer articles are also very helpful for users. Think of ‘Beginners’ guide to…’ or ‘Ultimate guide to…’ articles. Always use images to illustrate your ideas. ‘The Beginners’ Guide to Perfect Yorkshire Puddings’.
13. Share your mistakes and what you’ve learned from them
Henry Ford went bankrupt several times before being successful, JK Rowling was rejected by 12 publishers. Giving a personal insight into how you failed and then overcome your problems to succeed can help build relationships between you and the reader. It can also be inspirational.
14. Write about your social and community contributions
If you support charities or do any work in the local community, let your readers know about it. It makes engaging reading, can help garner more support for the people you help, and is great for showing the caring side of your brand.
15. Share research from within your field
When the results of new research projects are published, it can make very interesting reading for your customers. Writing this up in an interesting and informative way can make a great article. Alternatively, do your own research using a questionnaire or a quiz and share those results. Remember to include statistics, readers love these. ‘Recent research shows that 85% of bloggers…’
16. Create posts that remove barriers to buying your products
There are always customers who have a reason for not buying your products: too expensive, bad for the environment, etc. One way to overcome this is to write a blog post that takes on those objections and explains why they are wrong. This is the same reason McDonalds has ads that explain what goes into their food. Here’s one about burgers.
It can be hard work constantly coming up with ideas for new blog content. Hopefully, the suggestions in this post can trigger your imagination and help you think of lots of articles for the future.
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