Whether you’re a developer creating a website for a client or someone building your own site, one of the most challenging parts of the process and one which can take a very long time, is creating the written content. Popular website-building platform, Sitejet, has developed a solution that makes this process much easier and quicker, an integrated text generator called AI Writer. Here we take a look at AI Writer, explaining how it works, its features and the benefits of using it.
What is AI Writer?
Formerly known as the AI Text Generator, AI Writer is a built-in feature of the Sitejet platform that generates content for your website automatically through the use of prompts. The tool makes use of the advanced capabilities of the well-known AI platform ChatGPT, which it links to via an API. As a result, users get the use of the world’s most sophisticated generative AI, enabling them to create highly relevant content for their pages at speed.
One of the chief benefits of using this tool is that in most cases neither DIY website builders nor web developers are professional content writers. Additionally, while DIYers are likely to know the kind of content they require, a web developer might have insufficient knowledge of the client’s business or their industry to be able to write the content needed. ChatGPT, which does the actual writing for AI Writer, will understand what needs to be included and will provide it in the right style and voice when given the right prompts.
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Key Features of AI Writer
While AI Writer makes use of ChatGPT, the actual tool is built into Sitejet. This means users won’t need to open an account with ChatGPT or pay for the premium service that comes with the Sitejet plan. Nor will they have to visit the ChatGPT website to use the service, instead, it can be accessed directly within Sitejet’s ‘More’ menu on the toolbar. As a result, you won’t need to constantly shift between different tools to create your content.
One of the benefits of using AI Writer is that Sitejet has made it easier to use than going to the ChatGPT website. With ChatGPT, you would need to type in all your prompts and requests which can take a long time to do. AI Writer has made this much easier as it offers a list of customisable content options for you to choose from. For example, you can specify the language that you want the text to be generated in (there are multiple you can choose from), and there are various options for the tone of voice, the reading age level, the target group and even the author’s perspective. Being able to select an option rather than typing this information in longhand can drastically reduce the time it takes to create accurate prompts while ensuring the content you are provided with meets your needs.
You will, of course, need to provide prompts for the content, for instance, ‘Write me a landing page,’ or ‘Create a compelling call to action.’ As with ChatGPT, you may need to input information for AI Writer to use, for instance, if creating an About Us page, you may need to provide details about your company or your client’s company that it can include in the copy.
Another benefit of using AI Writer is that any text generated will be flawlessly created in terms of grammar, spelling and punctuation. As mistakes in website content can make businesses look unprofessional, this eradicates the common errors found on many self-written website pages and can save a great deal of time when it comes to proofreading the content.
One word of caution for UK companies, however, is that these US-developed tools tend to use US English instead of British English by default and there are differences not just with spelling but punctuation conventions and some turns of phrase. If your business targets a UK audience, it is best to prompt AI Writer to generate content in British English.
The way AI content is generated means it is not always accurate or meets expectations. Sometimes this can be due to AI making mistakes and others because the prompts given are not specific enough. However, you can easily modify your prompts and settings and ask it to regenerate the text. To make some things simpler, Sitejet has added shortcuts that streamline the editing process, for example, to make the text shorter, which might be necessary to fit in with the page design or to improve clarity.
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Getting your content right quickly
In terms of speed, AI Writer enables you to create entire pages of finished content in just minutes, drastically quicker than it would take you to write it yourself. As a result, you’ll have more time to work on the other aspects of your website while enabling the site to be launched sooner.
The customisation settings, meanwhile, ensure that the content is consistent over the entire website in terms of its target audience, reading age, tone, etc. In this way, you can be assured that the content meets the needs of your or your client’s brand without having to spend time making lots of revisions.
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Conclusion
Just one of an extensive suite of tools in Sitejet’s arsenal, AI Writer delivers the benefits of artificial intelligence to website building. Bringing the awesome power of ChatGPT within the Sitejet platform, DIY website builders and developers alike have the ability to generate flawlessly written and compelling website content in minutes. You can use the tool to create every type of textual web content you need, including headings, landing pages, product descriptions, CTAs, blog posts, meta descriptions and more. Moreover, using the AI Writer’s built-in features, you can quickly prompt the AI to write for specific audiences in a voice and tone that matches brand requirements.
Looking for a website-building platform that makes it easier than ever to create professional sites? For more information, visit our Sitejet page.
