Today’s search engine algorithms are so advanced that they go beyond matching search results with the user’s search terms. Yes, keywords are still important, but in addition, Google, Bing and others can understand the user’s intention when doing a search and this enables them to serve up results that better match user intent. How does …
If you want to improve the success of your website, you need to keep working at your SEO. This can be difficult if other parts of your business demand most of your time. To help, we’ve put together a weekly workout of six short tasks every website owner should try to do weekly. By just …
Homepages are unique to any website. They serve as both an online reception area and as a navigational hub for visitors wanting to find information about your company, its products and services. The key to getting more traffic, however, is improving how your homepage ranks in search engine results and here, we’ll explain how you …
Do you use HTML headings and subheadings in your website content? If you want your site to rank better in search engine results, it is, perhaps, time you did. Here we’ll explain why headings can help your website rank better and make your content more user-friendly at the same time? How headings benefit your visitors …
Your content is the most important part of your website. It’s what search engines use to rank your pages and it’s what visitors use to decide whether your products or services are right for them. Content, therefore, is critical in increasing traffic, engaging customers and generating sales. In this post, we’ll look at how you …
Getting a Google penalty is one of the worst things that can happen to a website. It means your site will completely disappear from Google’s search results and your organic traffic will dry up. The only way back it to ensure your site meets all Google’s Quality Guidelines and then ask for a resubmission. Even …
