While social media continues to be a major place for brands to promote themselves, things are evolving. Businesses are continually looking for new and better ways to reach out, new technologies and platforms enable brands to do new things and changing customer values and behaviours alter the ways that messages need to be presented. Here, …
Google recently announced +Post Ads which allows brands and advertisers to utilize their Google + posts and turn them into ads which can be displayed across the Google Display Network. The program which was launched without much noise and chatter is aimed at limited number of publishers with high following giving them a way to …
Ever since Google has rolled out its own social networking platform there is buzz in the industry about how can one make the most from it. Since there are many cues about Google using G+ as ranking factor it is one of most focused areas of online marketing. Compared to other social networks Google Plus …
Scientists have developed an algorithm which can predict if your photo will go viral on Facebook based on how quickly it is shared. When you share a picture on Facebook, you always want it to spread and get huge amount of likes and comments but even though you would want it go viral, fact is, …
