Marketing

16 Great Content Ideas for Blogs

16 Great Content Ideas for Blogs

When you need to write regular posts for your business or personal blog, it can be challenging to come up with new ideas for content. When this happens, it can be easy to get stuck in a rut and stick to churning out the same kinds of posts week after week. So, if you have …

A Guide to Finding and Creating Free Website Images

A Guide to Finding and Creating Free Website Images

Images are an integral part of websites. They illustrate content, create visual stimulation, help with branding, assist with page structure and keep the reader engaged as they move down the page. Without them, websites would be dull to look at and visitors would leave in search of more exciting content. However, getting great images is …

A Webmaster’s Guide to Customer Referral Programs

A Webmaster’s Guide to Customer Referral Programs

If you are a Facebook user, you’ll have noticed that they have recently added a ‘Looking for Recommendations’ feature for people seeking to find businesses. This comes as no surprise. Word of mouth can have a big influence on where people shop, especially if the recommendations come from people they know and trust, such as …

6 Tips for Creating a Successful About Us Page

6 Tips for Creating a Successful About Us Page

Not every website has an About Us page and many of the sites that do, fail to take full advantage of them. This is unfortunate, as these are some of the most frequently visited pages on any website and, when well written, can have a key role to play in customer acquisition and retention. In …