Although most website owners are aware that SEO is essential if they want their site to rank well in search engine results, keeping up to date with the ways in which SEO should be done and then putting it into practice can be a time-consuming task. Search engines are constantly refining their algorithms in order …
Personalisation is not the latest trend in online business. In fact, it has been around for a while. It is, however, becoming the norm, with more and more companies adopting personalisation as a strategy. Those who haven’t yet begun to use personalisation not only fail to reap its benefits; they risk losing customers and sales …
Email is a tried and tested method of marketing. Cost-effective to run and with the highest ROI of any form of marketing, it’s become an essential part of many companies’ marketing strategies, especially as it’s possible to grow huge subscriber lists over time. However, with more consumers now preferring other forms of communication, like texts, …
With Christmas almost here and everyone getting in the holiday mood, we’ve dispensed with our usual, informative blog post, thinking that you’d rather be reading something a little more light-hearted. With that in mind, we’ve asked the team here to come up with their favourite IT jokes and one-liners so that we can share a …
As the share of online shopping continues to grow, the amount companies spend on website development and digital marketing is increasing by around 30% year on year. Underlying this investment is the need to stay ahead in an increasingly competitive market. Companies are using their marketing budgets in a range of ways, from mobile websites …
The algorithms of Google, Bing and other search engines take quite a lot of factors into consideration as they calculate where to rank web pages in search results. Some of the criteria that they use look at factors that are directly attributable to your choice of hosting package. Knowing what these are and how they …