Newsletters are a core element of email marketing and one of the most effective ways of generating new business. They also do wonders for maintaining brand loyalty and for bringing existing customers back to your website. It’s no surprise, then, that more than half of all businesses send out newsletters to their subscribers. However, finding …
Your content is the most important part of your website. It’s what search engines use to rank your pages and it’s what visitors use to decide whether your products or services are right for them. Content, therefore, is critical in increasing traffic, engaging customers and generating sales. In this post, we’ll look at how you …
Videos are an important part of any content marketing mix and although they take longer to put together than blog posts, images and infographics, their impact can be well worth the effort. In this post, we’ll look at five different types of video you can create to promote your website or online business. 1. How-to …
If you want to improve the success of your website, you need to keep working at your SEO. This can be difficult if other parts of your business demand most of your time. To help, we’ve put together a weekly workout of six short tasks every website owner should try to do weekly. By just …
2018 is with us already and it’s important in the current competitive market that eCommerce businesses don’t stand still. In this post, we’re going to take a close look at five eCommerce predictions for 2018 and explain why online businesses need to take heed of these shifting trends in order to stay ahead of their …
A standard feature on most websites, social sharing buttons are a great way to increase engagement. They let visitors share their favourite content with their friends and followers and in return, you get more traffic and new sales. The sticking point, however, is which social share plugin to use; there are so many to choose …