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Marketing

7 Proven Ways to Boost Website Traffic

7 Proven Ways to Boost Website Traffic

According to retail analyst, GlobalData, over 50% of UK consumers now shop online, with spending predicted to grow 30% by 2024. Indeed, by 2021, Statista forecasts 93% of internet users in the UK will be shopping online. While this is fantastic news for online businesses, it comes hand in hand with a growth in competition …

How Analytics Can Help Businesses Stay Secure

How Analytics Can Help Businesses Stay Secure

Businesses are using big data analytics for all kinds of purposes, from helping to improve operational processes to discovering market insights. However, with the growing threat of cyberattacks, many are turning to analytics to help protect their systems and comply with regulations. Here, we’ll take a close look at what security analytics is and how …

Digital Transformation: What Is It and What Are Its Benefits?

Digital Transformation: What Is It and What Are Its Benefits?

Digital transformation puts companies in a far more advantageous position, giving them all the benefits that the latest technologies bestow. However, while the adoption of new technologies is a key element of the process, deeper changes are needed before an organisation can truly reap the rewards. In this post, we’ll take a closer look at …

7 Incredibly Useful Management Tools For Online Business

7 Incredibly Useful Management Tools For Online Business

Though there is a lot of work involved in creating and managing an online business, there are plenty of useful tools around to help you do things quicker, smarter and more easily. Today, there are applications and services, many of them free to use, which can help you do everything from building professional standard websites …

4 Latest Major Developments in SEO

4 Latest Major Developments in SEO

Although most website owners are aware that SEO is essential if they want their site to rank well in search engine results, keeping up to date with the ways in which SEO should be done and then putting it into practice can be a time-consuming task. Search engines are constantly refining their algorithms in order …

Why Personalisation is a Must for Online Business

Why Personalisation is a Must for Online Business

Personalisation is not the latest trend in online business. In fact, it has been around for a while. It is, however, becoming the norm, with more and more companies adopting personalisation as a strategy. Those who haven’t yet begun to use personalisation not only fail to reap its benefits; they risk losing customers and sales …