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Marketing

Latest Trends in Website Development and Digital Marketing

Latest Trends in Website Development and Digital Marketing

As the share of online shopping continues to grow, the amount companies spend on website development and digital marketing is increasing by around 30% year on year. Underlying this investment is the need to stay ahead in an increasingly competitive market. Companies are using their marketing budgets in a range of ways, from mobile websites …

How Your Hosting Package Affects Website Ranking

How Your Hosting Package Affects Website Ranking

The algorithms of Google, Bing and other search engines take quite a lot of factors into consideration as they calculate where to rank web pages in search results. Some of the criteria that they use look at factors that are directly attributable to your choice of hosting package. Knowing what these are and how they …

7 Proven Ways to Reduce PPC Costs

7 Proven Ways to Reduce PPC Costs

Competition between advertisers has caused the cost of Pay Per Click (PPC) campaigns to rise dramatically over recent years. For many campaign managers, that means the unenviable task of increasing sales and lowering costs at the same time. However, doing this is not impossible and in this post, we’ll explain how to lower your PPC …

6 Mind-Blowing Statistics About Internet Usage in 2019

6 Mind-Blowing Statistics About Internet Usage in 2019

If you’re thinking of launching an online business or a website for an existing company, there has never been a better time. Developments in technology and the affordability of connected devices is pushing the numbers of people using the internet and shopping online to new heights. Here are six mind-blowing statistics about internet usage in …

6 Tips to Keep Visitors Engaged and On Your Website

6 Tips to Keep Visitors Engaged and On Your Website

It can be worrying when you put lots of time and effort getting visitors to your website only to find that they don’t hang around for very long. Poor ‘time on site’ figures can have a big impact on the success of your venture as it means people are leaving rather than buying. If this …