Online reviews play an important, dual role for businesses, attracting new customers and helping their websites to rank higher in search engine results. Here we’ll take a closer look at why you need reviews; explain the different ways you can get them and show you how to make the most use of them. Why ratings …
Changes in the way consumers behave mean customer experience (CX) is now the major battleground over which businesses compete. While this will affect your company directly, in the sense that you’ll need to improve CX to stay competitive, from May 2021, you’ll also need to improve the CX of your website to rank well with …
The online market has radically transformed and businesses need to move with the times if they are going to stay relevant and competitive. In this post, we’ll look at the impact of sustainability and customer experience and explain what you need to do to stay ahead of the game. The sustainable business Consumers worldwide are …
Homepages are unique to any website. They serve as both an online reception area and as a navigational hub for visitors wanting to find information about your company, its products and services. The key to getting more traffic, however, is improving how your homepage ranks in search engine results and here, we’ll explain how you …
Visitors are the lifeblood of a website. Its why site owners spend a fortune on PPC ads and invest heavily in social media campaigns. The holy grail for websites, however, is organic traffic, that which comes free from search engines. Getting that organic traffic depends on two key things: first, ranking high enough to be …
If you want your business to be a success, you need to promote it to as wide an audience as you can. Getting the message out there, however, can be expensive. The cost of pay per click advertising and other forms of paid promotion can soon use up your marketing budget. To help, we’ve put …