Marketing

Analytics Metrics You Need to Keep an Eye On

Analytics Metrics You Need to Keep an Eye On

Sophisticated tools, like Google Analytics, can provide website owners with highly detailed information about their visitors and how they interact with their websites. In this post, we’ll look at some of the key metrics you should look for and how these can help you make improvements to your site. Page views Page views tell you …

5 Tips to Improve Email Marketing

5 Tips to Improve Email Marketing

In terms of ROI, email remains the most effective form of marketing, outperforming its nearest rivals, affiliate marketing and PPC, as well as traditional methods like radio, TV and post, and emerging digital forms of promotion, like social media, messaging apps and smart assistants. Research shows that, on average, companies generate £38 in revenue for …

The Simple Weekly Workout to Improve SEO

The Simple Weekly Workout to Improve SEO

If you want to improve the success of your website, you need to keep working at your SEO. This can be difficult if other parts of your business demand most of your time. To help, we’ve put together a weekly workout of six short tasks every website owner should try to do weekly. By just …