Sophisticated tools, like Google Analytics, can provide website owners with highly detailed information about their visitors and how they interact with their websites. In this post, we’ll look at some of the key metrics you should look for and how these can help you make improvements to your site. Page views Page views tell you …
In terms of ROI, email remains the most effective form of marketing, outperforming its nearest rivals, affiliate marketing and PPC, as well as traditional methods like radio, TV and post, and emerging digital forms of promotion, like social media, messaging apps and smart assistants. Research shows that, on average, companies generate £38 in revenue for …
If you want to improve the success of your website, you need to keep working at your SEO. This can be difficult if other parts of your business demand most of your time. To help, we’ve put together a weekly workout of six short tasks every website owner should try to do weekly. By just …
Starting an online business is challenging enough but after putting in all that work to get launched, the last thing you need is your venture to fail just because people do not know about it. Luckily, there are quite a few things you can do to spread the word and reach out to your target …
5 Ways Google Analytics Can Improve Your Website Google Analytics is one of the most valuable free tools available for website owners, providing detailed data about traffic and visitors which can be used to evaluate how your content performs and attracts new visitors. In this post, we’ll look at some of the key metrics Google …
We rely on our websites to generate new customers and business; however, they don’t always perform this task as well as we would hope. In this post, we’ll look at some of the most common ways that websites underperform. From online visibility to user experience, here are nine website problems and how to avoid them. …