As the share of online shopping continues to grow, the amount companies spend on website development and digital marketing is increasing by around 30% year on year. Underlying this investment is the need to stay ahead in an increasingly competitive market. Companies are using their marketing budgets in a range of ways, from mobile websites …
The algorithms of Google, Bing and other search engines take quite a lot of factors into consideration as they calculate where to rank web pages in search results. Some of the criteria that they use look at factors that are directly attributable to your choice of hosting package. Knowing what these are and how they …
Competition between advertisers has caused the cost of Pay Per Click (PPC) campaigns to rise dramatically over recent years. For many campaign managers, that means the unenviable task of increasing sales and lowering costs at the same time. However, doing this is not impossible and in this post, we’ll explain how to lower your PPC …
If you’re thinking of launching an online business or a website for an existing company, there has never been a better time. Developments in technology and the affordability of connected devices is pushing the numbers of people using the internet and shopping online to new heights. Here are six mind-blowing statistics about internet usage in …
It can be worrying when you put lots of time and effort getting visitors to your website only to find that they don’t hang around for very long. Poor ‘time on site’ figures can have a big impact on the success of your venture as it means people are leaving rather than buying. If this …
Starting an online business is challenging enough but after putting in all that work to get launched, the last thing you need is your venture to fail just because people do not know about it. Luckily, there are quite a few things you can do to spread the word and reach out to your target …