The algorithms of Google, Bing and other search engines take quite a lot of factors into consideration as they calculate where to rank web pages in search results. Some of the criteria that they use look at factors that are directly attributable to your choice of hosting package. Knowing what these are and how they …
Competition between advertisers has caused the cost of Pay Per Click (PPC) campaigns to rise dramatically over recent years. For many campaign managers, that means the unenviable task of increasing sales and lowering costs at the same time. However, doing this is not impossible and in this post, we’ll explain how to lower your PPC …
If you’re thinking of launching an online business or a website for an existing company, there has never been a better time. Developments in technology and the affordability of connected devices is pushing the numbers of people using the internet and shopping online to new heights. Here are six mind-blowing statistics about internet usage in …
It can be worrying when you put lots of time and effort getting visitors to your website only to find that they don’t hang around for very long. Poor ‘time on site’ figures can have a big impact on the success of your venture as it means people are leaving rather than buying. If this …
Starting an online business is challenging enough but after putting in all that work to get launched, the last thing you need is your venture to fail just because people do not know about it. Luckily, there are quite a few things you can do to spread the word and reach out to your target …
IoT devices enable businesses to generate large volumes of valuable data. This real-time information gives them a better insight into their performance, helping them to be more productive and efficient and have a better understanding of their customers while opening the door to innovation in workflow and new services. Here we’ll look at seven ways …