Marketing

Why Business Reviews Are Important and How to Get Them

Why Business Reviews Are Important and How to Get Them

Online reviews play an important, dual role for businesses, attracting new customers and helping their websites to rank higher in search engine results. Here we’ll take a closer look at why you need reviews; explain the different ways you can get them and show you how to make the most use of them.  Why ratings …

Page Experience: How Google’s New Ranking Factors Will Affect Your Website

Page Experience: How Google’s New Ranking Factors Will Affect Your Website

Changes in the way consumers behave mean customer experience (CX) is now the major battleground over which businesses compete. While this will affect your company directly, in the sense that you’ll need to improve CX to stay competitive, from May 2021, you’ll also need to improve the CX of your website to rank well with …

Sustainability and CX – Online Success in 2021

Sustainability and CX – Online Success in 2021

The online market has radically transformed and businesses need to move with the times if they are going to stay relevant and competitive. In this post, we’ll look at the impact of sustainability and customer experience and explain what you need to do to stay ahead of the game. The sustainable business Consumers worldwide are …

How to Improve Homepage SEO

How to Improve Homepage SEO

Homepages are unique to any website. They serve as both an online reception area and as a navigational hub for visitors wanting to find information about your company, its products and services. The key to getting more traffic, however, is improving how your homepage ranks in search engine results and here, we’ll explain how you …

8 CTR Facts That Will Make You Rethink Your SEO

8 CTR Facts That Will Make You Rethink Your SEO

Visitors are the lifeblood of a website. Its why site owners spend a fortune on PPC ads and invest heavily in social media campaigns. The holy grail for websites, however, is organic traffic, that which comes free from search engines. Getting that organic traffic depends on two key things: first, ranking high enough to be …

6 Best Places To Promote Your Business For Free

6 Best Places To Promote Your Business For Free

If you want your business to be a success, you need to promote it to as wide an audience as you can. Getting the message out there, however, can be expensive. The cost of pay per click advertising and other forms of paid promotion can soon use up your marketing budget. To help, we’ve put …