Online, your brand identity is intrinsically linked to your domain name. Registering a domain makes it yours: you can use it to host your website, promote your business and sell your products and services. It also means no-one else can use it. However, there is a multitude of almost identical domains available. You may have …
While the rise of internet shopping has led to the slow decline of the high street, last year also saw a reduction in online sales. With trading conditions likely to remain challenging during 2019, eCommerce businesses will need to be at the top of their game if they are to make headway. Doing this means …
The way we interact with the internet is changing. Many of us now use voice to search online and the answers we get are increasingly being spoken to us. This isn’t just happening on smart speakers, which are becoming commonplace, it is also being used on phones, computers and even on devices like smart TVs. …
Don’t let your PPC budget go to waste – here are five tips to help your product pages convert better
Here’s a question for you: what’s the first thing any visitor notices on your website? Your header? Your logo? Your headline? The answer is none of these; it’s your loading time. Before a visitor sees any of your content, they’ll watch your website load. The expectation is that this will happen almost instantaneously. If it …
From multinationals to people selling their second-hand gear, every type of business is taking advantage of social media – and benefitting from it. So, why aren’t you? If you’ve not seen the value in running a social media campaign for your business, perhaps the points we discuss in this post will convince you to think …