Visitors are the lifeblood of a website. Its why site owners spend a fortune on PPC ads and invest heavily in social media campaigns. The holy grail for websites, however, is organic traffic, that which comes free from search engines. Getting that organic traffic depends on two key things: first, ranking high enough to be …
If you want your business to be a success, you need to promote it to as wide an audience as you can. Getting the message out there, however, can be expensive. The cost of pay per click advertising and other forms of paid promotion can soon use up your marketing budget. To help, we’ve put …
As businesses try to adjust to the new normal, many will be looking to technology to help them move forward. Digital transformation can give enterprises a competitive advantage but investing wisely means keeping abreast of innovations and up-to-date with trends and developments. To help, here are some of the main digital transformation trends keeping boardrooms …
According to retail analyst, GlobalData, over 50% of UK consumers now shop online, with spending predicted to grow 30% by 2024. Indeed, by 2021, Statista forecasts 93% of internet users in the UK will be shopping online. While this is fantastic news for online businesses, it comes hand in hand with a growth in competition …
Businesses are using big data analytics for all kinds of purposes, from helping to improve operational processes to discovering market insights. However, with the growing threat of cyberattacks, many are turning to analytics to help protect their systems and comply with regulations. Here, we’ll take a close look at what security analytics is and how …
Digital transformation puts companies in a far more advantageous position, giving them all the benefits that the latest technologies bestow. However, while the adoption of new technologies is a key element of the process, deeper changes are needed before an organisation can truly reap the rewards. In this post, we’ll take a closer look at …