Marketing

A Webmaster’s Guide to Customer Referral Programs

A Webmaster’s Guide to Customer Referral Programs

If you are a Facebook user, you’ll have noticed that they have recently added a ‘Looking for Recommendations’ feature for people seeking to find businesses. This comes as no surprise. Word of mouth can have a big influence on where people shop, especially if the recommendations come from people they know and trust, such as …

6 Tips for Creating a Successful About Us Page

6 Tips for Creating a Successful About Us Page

Not every website has an About Us page and many of the sites that do, fail to take full advantage of them. This is unfortunate, as these are some of the most frequently visited pages on any website and, when well written, can have a key role to play in customer acquisition and retention. In …

Essential Website Content for Local Businesses

Essential Website Content for Local Businesses

If you run a local business and are setting up your first website or updating an existing site, one thing you will need to do is publish content that will attract local customers and enable them to find you. In this post, we’ll explain why this content is so crucial to your business and show …

10 Essential Steps to Branding Your WordPress Website

10 Essential Steps to Branding Your WordPress Website

In today’s overcrowded internet, having a great brand can be the difference between the success and failure of your website. A brand is something that identifies your website or business as different from others. It’s what makes you unique, and it’s this uniqueness that makes visitors connect with you and become loyal followers or customers. …

6 Outdated SEO Techniques You Need to Avoid

6 Outdated SEO Techniques You Need to Avoid

The SEO techniques needed to achieve higher rankings on search engines are constantly changing. As search engines develop their algorithms to improve their search results, many SEO techniques that once proved fruitful to webmasters now have little impact. Some outdated techniques can even result in a penalty which can see your website disappear from search …

5 Tips to Improve Your Email Marketing Strategy

5 Tips to Improve Your Email Marketing Strategy

Statistics show that email is the most effective marketing channel that businesses can use. It’s an easy and efficient way to communicate with subscribers and to promote your products or services to them. It also has a better ROI than Pay Per Click, SEO, and content marketing. To help you make the most of your …

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