Email is a tried and tested method of marketing. Cost-effective to run and with the highest ROI of any form of marketing, it’s become an essential part of many companies’ marketing strategies, especially as it’s possible to grow huge subscriber lists over time. However, with more consumers now preferring other forms of communication, like texts, …
With Christmas almost here and everyone getting in the holiday mood, we’ve dispensed with our usual, informative blog post, thinking that you’d rather be reading something a little more light-hearted. With that in mind, we’ve asked the team here to come up with their favourite IT jokes and one-liners so that we can share a …
As the share of online shopping continues to grow, the amount companies spend on website development and digital marketing is increasing by around 30% year on year. Underlying this investment is the need to stay ahead in an increasingly competitive market. Companies are using their marketing budgets in a range of ways, from mobile websites …
The algorithms of Google, Bing and other search engines take quite a lot of factors into consideration as they calculate where to rank web pages in search results. Some of the criteria that they use look at factors that are directly attributable to your choice of hosting package. Knowing what these are and how they …
Competition between advertisers has caused the cost of Pay Per Click (PPC) campaigns to rise dramatically over recent years. For many campaign managers, that means the unenviable task of increasing sales and lowering costs at the same time. However, doing this is not impossible and in this post, we’ll explain how to lower your PPC …
If you’re thinking of launching an online business or a website for an existing company, there has never been a better time. Developments in technology and the affordability of connected devices is pushing the numbers of people using the internet and shopping online to new heights. Here are six mind-blowing statistics about internet usage in …