digital marketing

Latest Trends in Website Development and Digital Marketing

Latest Trends in Website Development and Digital Marketing

As the share of online shopping continues to grow, the amount companies spend on website development and digital marketing is increasing by around 30% year on year. Underlying this investment is the need to stay ahead in an increasingly competitive market. Companies are using their marketing budgets in a range of ways, from mobile websites …

10 Essential Steps to Branding Your WordPress Website

10 Essential Steps to Branding Your WordPress Website

In today’s overcrowded internet, having a great brand can be the difference between the success and failure of your website. A brand is something that identifies your website or business as different from others. It’s what makes you unique, and it’s this uniqueness that makes visitors connect with you and become loyal followers or customers. …

The 6 C’s of Digital Marketing
SEO

The 6 C’s of Digital Marketing

CustomerIn this day and age, a company’s marketing strategy needs to be customer focused.It’s about understanding the target consumer; their wants, needs and motivations.Not as demographics, psychographics or any other graphics, but as real people. Its understanding why customers do what they do (or don’t do), when they do it and why they do it.Such …