Today’s customers want more than just products and services from a brand, they want experiences too. And the better those experiences are, the more likely it is that they will stay loyal customers and become brand advocates. This is why CX has become the new battleground on which brands compete. Retailtainment is a specialised and …
More important to visitors and search engines than most people think, About Us pages rarely take centre stage and are an afterthought. However, it can be a mistake and a lost opportunity to leave them neglected. So, if you think yours has been withering in the dark for too long, here we will explain how …
Having just a single copy of electronic data is never a good idea. Whether it’s your website, applications, customer data or your home movies, there is always a risk that hacking, malware, hardware failure or even human error can lead to it being permanently lost. The sensible solution is to have your data backed up …
In an age when smartphones play an increasingly important role in everyday life, it’s hard to believe that 24% of business websites are still not mobile-friendly. If your website is part of that minority, you are missing out on a lot of opportunities and could be letting sales slip through your fingers. Here are six …
With it being hard and sometimes expensive to get people to visit your website, the last thing you need is poor web design to frighten them away. In order to prevent such a disaster from affecting your online success, here are some of the chief website design issues to avoid. 1. Your website is not …
With online travel agencies charging anywhere between 15% and 30% in commission, hotels need to increase the number of bookings made directly if they are to bounce back from the effects of the pandemic. To do that, they need a website from where direct bookings can be made. Here, we explain the key features that …
