Your content is the most important part of your website. It’s what search engines use to rank your pages and it’s what visitors use to decide whether your products or services are right for them. Content, therefore, is critical in increasing traffic, engaging customers and generating sales. In this post, we’ll look at how you …
Videos are an important part of any content marketing mix and although they take longer to put together than blog posts, images and infographics, their impact can be well worth the effort. In this post, we’ll look at five different types of video you can create to promote your website or online business. 1. How-to …
If you want to improve the success of your website, you need to keep working at your SEO. This can be difficult if other parts of your business demand most of your time. To help, we’ve put together a weekly workout of six short tasks every website owner should try to do weekly. By just …