Artificial Intelligence

7 Ways That Businesses Use Machine Learning

7 Ways That Businesses Use Machine Learning

Machine learning, where software algorithms use data and artificial intelligence to improve with experience, has become a powerful tool for businesses. But what do companies use it for? Here we look at some of the most common ways machine learning is deployed today.  1. Decision making Machine learning’s ability to quickly absorb new data to …

How AI is Changing Affiliate Marketing

How AI is Changing Affiliate Marketing

Affiliate marketing – incentivising others to promote you by paying them commission on sales – is a   long-established marketing technique used by 40% of companies, including many major brands. While the technique has already proven to be highly successful at generating revenue, like every other aspect of marketing it has not remained untouched by the …

Why SMEs Need Digital Transformation Too

Why SMEs Need Digital Transformation Too

Digital transformation is just something for big business, right? Erm, no! In fact, it’s not completely true that bigger organisations led the way: many of the early movers were the disrupter startups that were digital from the offset. Indeed, it’s being digital that enabled them to become disruptors and forced their larger competitors to react. …

8 Key Trends in Digital Transformation

8 Key Trends in Digital Transformation

As businesses try to adjust to the new normal, many will be looking to technology to help them move forward. Digital transformation can give enterprises a competitive advantage but investing wisely means keeping abreast of innovations and up-to-date with trends and developments. To help, here are some of the main digital transformation trends keeping boardrooms …

6 Ways Businesses Can Benefit From Artificial Intelligence

6 Ways Businesses Can Benefit From Artificial Intelligence

Artificial intelligence (AI) is one of the leading cloud technologies being adopted by businesses and for good reason. It’s a tool that has valuable applications in many sectors, taking raw data and using it to automate processes, personalise experiences and make real-time decisions and predictions. Here, we’ll look at six ways businesses are benefitting from …

The Changing Face of Web Development with Artificial Intelligence

The Changing Face of Web Development with Artificial Intelligence

Long ago online developers created websites using HTML and a few lines of code as websites were simple pages of text and few pictures. Then came developments that enabled websites to include graphics and animation. Today we have reached the stage where artificial intelligence is beginning to automate web design work and understand user experience. …